Strategy
I am well-versed in Hubspot, Infusionsoft (now Keap), Klaviyo, and MailChimp.
When it comes to email marketing, you need to provide information your customers care about. If it's all sales and promotions, you will notice your unsubscribe list growing.
I create an email calendar and each week I engage with the customers on a personal level. The last thing a customer wants to feel is that they are just a number. Email campaigns are part of the customer journey. If you think that once they are a customer, the journey ends, think again. Customer retention is critical and another key component is evangelist marketing. If you provide exceptional service to your customer, they will refer you.
Gone are the days of long emails with today's short attention spans. People are busy and you have to immediately hook them in. That starts with a strategic subject line and preview text.
The email needs to provide tools or resources that effectively can assist the customer with their pain points. When it's a short re-cap of trending news in their industry or a 30-second video tip on how to get the most of your product, you are providing something they find interesting.
I am also a big fan of email-only contests and providing additional "VIP" info that you can only see if you are an email subscriber.
Marketing automation is all the rage and it's essential to define customer behavior. Of course, this takes a lot of strategy and I'm lucky to have studied first-hand at the Infusionsoft (now Keap) HQ in Phoenix, AZ.
If you are looking for someone that has been doing email marketing for over a decade and knows his stuff, look no further.
When it comes to email marketing, you need to provide information your customers care about. If it's all sales and promotions, you will notice your unsubscribe list growing.
I create an email calendar and each week I engage with the customers on a personal level. The last thing a customer wants to feel is that they are just a number. Email campaigns are part of the customer journey. If you think that once they are a customer, the journey ends, think again. Customer retention is critical and another key component is evangelist marketing. If you provide exceptional service to your customer, they will refer you.
Gone are the days of long emails with today's short attention spans. People are busy and you have to immediately hook them in. That starts with a strategic subject line and preview text.
The email needs to provide tools or resources that effectively can assist the customer with their pain points. When it's a short re-cap of trending news in their industry or a 30-second video tip on how to get the most of your product, you are providing something they find interesting.
I am also a big fan of email-only contests and providing additional "VIP" info that you can only see if you are an email subscriber.
Marketing automation is all the rage and it's essential to define customer behavior. Of course, this takes a lot of strategy and I'm lucky to have studied first-hand at the Infusionsoft (now Keap) HQ in Phoenix, AZ.
If you are looking for someone that has been doing email marketing for over a decade and knows his stuff, look no further.
Proven Results
When it comes to email campaigns, my typical open rate is around 25-30% with a 8-10% CTR. Standard open rates are between 15-25% and CTR at 2.5%. Why is my CTR booming? Because I know what type of content attracts clicks.
When I worked for Speedwinds Nutrition, I introduced email marketing to their company. By the end of the first year, their revenue from emails alone hit $145k. It increased in the subsequent years.
When I worked for Trend Capital (Think Save Retire), the focus was gaining followers to their financial blog and keeping subscribers engaged. I increased their open rate from 7-9% to 25-30% and their CTR from 1-3% to 8-10% and sometimes higher. I have included a small sampling of these emails since they are my most recent. They do not represent the design of my emails since these were very specific to their brand and targeting their buyer personas.
When I worked for Speedwinds Nutrition, I introduced email marketing to their company. By the end of the first year, their revenue from emails alone hit $145k. It increased in the subsequent years.
When I worked for Trend Capital (Think Save Retire), the focus was gaining followers to their financial blog and keeping subscribers engaged. I increased their open rate from 7-9% to 25-30% and their CTR from 1-3% to 8-10% and sometimes higher. I have included a small sampling of these emails since they are my most recent. They do not represent the design of my emails since these were very specific to their brand and targeting their buyer personas.