My Background
When it comes to digital marketing, I always tell people that I'm equally right and left-brained. While it's easy to see my enjoyment with the creative side, I love the numbers.
For me, what is the point of creating without tracking the results?
Each week I input key analytics in a Google Sheet doc. I find this to be best when collaborating with a team. It's a live doc where each team member can fill in the metrics for their target areas, from social media, to the website, and everything in between. You must have actionable goals and KPI's to measure. I always set my benchmark goals to a place I can reach in a few months, not a few years. My goals are like rest stops on my road trip across the country. If you make a rest stop too many miles away, what harm do you think may come?
In addition to inputting weekly metrics, if I'm leading a team, I find it important to have a Monday morning meeting to talk about weekly goals and add them to the calendar. Next, a late Friday meeting wraps up the week to see where we stand.
Each month I create a MoM report on every aspect of the marketing department and present that to who I'm reporting to, whether that be the VP of Marketing, CMO, or CEO.
I'm also a big fan of using Asana. There is a lot more than meets the eye to that software and it is terrific for staying on track, organized, and clearly seeing your tasks for the week laid out. I also enjoy using Asana for editorial, email, and video creation and deployment. I create columns to show which items are coming up, add the due dates, and tag team members where necessary until it reaches the final, posted column.
If I'm leading a team, I also do 1-on-1's each week with every member of my team and use Slack channels throughout the day. I do want to mention that while I enjoy leading, I also enjoy being led. When I start a job, it's important for me to work with intelligent and talented individuals because I never stop learning. I have a thirst for growth that I doubt will ever be quenched.
I have worked with Google Analytics for over 15 years and Asana for 6 years. I have also worked with Hubspot, Salesforce, SEMrush, Moz, Ahrefs, Jira, Domo, Monday, ClickUp, Woopra, GoSquared, Heap, Sprout Social, Marketing 360, and MixPanel for tracking metrics on websites, SEO/SEM, social media, and for project management.
Scroll all of the down to find out why I was nicknamed the Facebook Ads Wizard at Trend Capital.
For me, what is the point of creating without tracking the results?
Each week I input key analytics in a Google Sheet doc. I find this to be best when collaborating with a team. It's a live doc where each team member can fill in the metrics for their target areas, from social media, to the website, and everything in between. You must have actionable goals and KPI's to measure. I always set my benchmark goals to a place I can reach in a few months, not a few years. My goals are like rest stops on my road trip across the country. If you make a rest stop too many miles away, what harm do you think may come?
In addition to inputting weekly metrics, if I'm leading a team, I find it important to have a Monday morning meeting to talk about weekly goals and add them to the calendar. Next, a late Friday meeting wraps up the week to see where we stand.
Each month I create a MoM report on every aspect of the marketing department and present that to who I'm reporting to, whether that be the VP of Marketing, CMO, or CEO.
I'm also a big fan of using Asana. There is a lot more than meets the eye to that software and it is terrific for staying on track, organized, and clearly seeing your tasks for the week laid out. I also enjoy using Asana for editorial, email, and video creation and deployment. I create columns to show which items are coming up, add the due dates, and tag team members where necessary until it reaches the final, posted column.
If I'm leading a team, I also do 1-on-1's each week with every member of my team and use Slack channels throughout the day. I do want to mention that while I enjoy leading, I also enjoy being led. When I start a job, it's important for me to work with intelligent and talented individuals because I never stop learning. I have a thirst for growth that I doubt will ever be quenched.
I have worked with Google Analytics for over 15 years and Asana for 6 years. I have also worked with Hubspot, Salesforce, SEMrush, Moz, Ahrefs, Jira, Domo, Monday, ClickUp, Woopra, GoSquared, Heap, Sprout Social, Marketing 360, and MixPanel for tracking metrics on websites, SEO/SEM, social media, and for project management.
Scroll all of the down to find out why I was nicknamed the Facebook Ads Wizard at Trend Capital.
Proven Results
I have had tremendous success as a strategic marketing leader. Due to privacy, I am unable to showcase real stats from previous employers, except for Accident Care.
Accident Care Chiropractic
This is data to show the improvement from my start date to end date at this employer.
I was in complete charge of the website, SEM, SEO, and social media.
I was in complete charge of the website, SEM, SEO, and social media.
Google Ads (and beyond)
I took over the Google ads accounts for Accident Care from the agency that had previous hired. Instead of 1 account, they had 12 accounts for each clinic location. The first thing that I noticed was that the agency had the bids set too high and was costing the company more than was needed. I was able to greatly increase conversions while lowering the company's average CPC (cost-per-click) by over 50%. I also did complex research on the competitors, buyer personas, demographics, A/B testing, and retargeting for the best results. I incorporated different bid strategies and campaigns, such as search, display, video, and local.
For other companies, I have mastered ads for Bing, Amazon, Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest, and TikTok. At Trend Capital, I was nicknamed the "Facebook Ads Wizard." Digital media buying is a specialty of mine.
For other companies, I have mastered ads for Bing, Amazon, Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest, and TikTok. At Trend Capital, I was nicknamed the "Facebook Ads Wizard." Digital media buying is a specialty of mine.
